Stats are predicting that by the end of 2017, video marketing will account for almost 69% of all the consumer traffic. Mobile video ads will grow approximately 5 times faster than desktop and landing pages.Videos are expected to enhance conversions by 800%. Well, if that’s the case, then you should gear up with the best practices for ensuring your video marketing campaigns fulfill objectives and propel your social media forward. These are some of our favorite tips that will help you create compelling, inspiring and actionable online videos.
- Centre It Around The Story, Not The Sale
The video should be centered around the story and utility value rather than it being“salesy”. Concentrate on the value you’re providing for your customers and show it in an innovative manner. The video should appeal to your consumers’ needs and hidden desires.
- Make It The Best 10 Seconds Ever
Make videos that are short and to the point.Try to quench your audience’s curiosity by asking questions and using teasers to hook their attention. Videos should be witty or inspire the audience.
- Optimize For Search – Tag It Up
There are many tactics that you can use to make sure your videos get found easier in search engines. The first thing you should do is drive the maximum SEO value from your video before you upload. When it comes to video for SEO, descriptions are everything. So, describe the video in a manner that web crawlers identify.
- Educate & Prove Yourself
You can teach your customers how to use your product/service and provide good tips on how to make the most of it. Showcase your industry knowledge, position your brand as a thought leader, add value to your consumers’ lives and collect leads in the process.
It’s very easy to keep up with the changing landscape of marketing when you invest in cutting-edge forms of content, such as an innovative way of video marketing, use these tips to see success in the least amount of time.