Content Marketing

Best Content Marketing Strategies in 2018

Content Marketing Strategies

7 Best Types of Content Marketing Strategies

Whether you’re just starting out with content marketing or you’ve been using the same concept for a while, it never hurts to revisit your content marketing strategy plan to make sure it’s up-to-date, innovative, and powerful.

It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits in a broader integrated marketing strategy and it requires a plan of action of its own. However, just as all other strategies in respect of specific marketing techniques (email marketing or social media marketing, for example) such a strategy needs to be integrated with a wide strategy.

If you want to drive more search traffic and build a cost-effective online business, you may have to seriously reconsider your content marketing strategy.

Let us see the 7 Best Types of Content Marketing Strategies:

1.Define Your Objective

It’s pretty obvious that without a specific goal or objective one cannot achieve anything. What’s your aim for developing a content marketing plan? Why do you want to create content and a content marketing plan? Know your goals before you start out planning, and you’ll have an easier time deciding what’s best for your strategy.

2.In-Depth Research

Research includes studying your competitors and understanding the market and your ideal customer’s difficulty. Create content your customers demand instead of writing about what you think the readers want. The worst kind of content marketing starts with companies focused on showing how great their product or service is, instead of filling a void or addressing a clearly defined pain point.

3.Blogging/Guest Posting

Blogging interesting and related articles about your industry will make your clients trust you and tone up your brand. You must write the blogs on a daily basis that helps your customers returning and also helps broaden your audience. Doing guest blogging once in a day or a week is highly necessary for the content marketer.


Infographics can manage and visualize data in a more powerful way than words alone. These are great content formats to use if you’re trying to share a lot of data in a way that is clear and easy to understand. An infographic tells the complicated idea in an easy way so that the learners understand it very easily. So, this is an extraordinary way to put your message across for the visually minded people.

5.Tracking The Key Performance Indicators (KPI)

Only 21 percent marketers are roaring at tracking the ROI of their content marketing. While every business has different KPIs, identify those related to your business before starting the content marketing campaign.

6. Target the millennials with adaptive content

The millennials are a special segment of the human race. Almost certainly, millennials comprise a large lump of your target audience. Your content should speak to their needs and belief. Adaptive content is the way to go. Adaptive content is simply the content that supports meaningful interactions across different platforms. Think of it like water – whatever you pour it into, it takes the shape of that container.


When you have something to say but cannot write it down, an image is an ideal way to express it to the audience. Many user experience studies have disclosed that the viewers of a site react more to images than plain text. Creating spectacular visuals with great design will help you spread your message across and impress your customers.


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