Why your business needs a digital strategy
Keeping up with digital technologies and incorporating them into your day-to-day business is essential if you want to remain competitive in an increasingly digital marketplace.
As technology adoption rises across Nigeria, an up-to-date digital strategy – covering nine key components – should be part of your ongoing business planning, according to https://www.business.qld.gov. au.
Your digital strategy is your roadmap for how you will use digital technologies to enhance your business practices, increase your productivity and grow your revenue.
This guide helps you assess your business’s digital readiness and explains how you can create and implement a successful digital strategy.
Key components of a digital strategy
- Online presence
Your online presence refers to how and where the community and other businesses see your business online. Your online presence includes:
- your business website, mobile website or a campaign mini-site
- social media profiles (LinkedIn, Facebook, Twitter, YouTube, etc.)
- corporate advertising profiles (e.g. on sites such as Yellow Pages Online or TrueLocal)
- links, information, reviews or articles appearing on other businesses’ websites.
Digital marketing is the promotion of your business using online resources and tools. Tools used in digital marketing include websites, micro-sites, mobile apps and social media platforms. These may include online banner ads, search engine marketing, Facebook ads, LinkedIn ads, blogs, guest blogs, newsletters, email marketing, mobile banner ads and e-books.
Using online selling in your business allows customers to buy from you whenever they want, even when your shop doors are closed. Selling online typically, helps reduce processing times internally, enabling you to focus staff elsewhere in the business.
Customer interaction is about giving customers access to your business through whatever means they prefer – a mobile device, desktop computer, traditional phone call or social media. It should require minimal effort from the customer to find the information, service or product they are looking for.
To support your engagement with customers, you could use customer relationship management to help you:
- capture and collate information about your clients
- track contacts, call backs and deals
- track the performance of your traditional and digital marketing strategies
- link your customer information with your accounting software.
Online security is particularly important for small businesses as it is the virtual assets – the data and information stored on computers and file servers – that are generally the most valuable assets. and often irreplaceable, assets. Online security may include:
- staff policies for accessing and storing company data, using digital technologies, and dealing with customer information
- cloud-based backup systems
- secure software and payment systems.
- Supplier interaction
Being active in a digital economy means you have access to global and national markets to establish potential supplier relationships, as well as the capability to undertake supplier interactions more efficiently and effectively.
Your business can profit from sourcing suppliers online – particularly if your suppliers have also embraced digital solutions to provide their products, services and quotes online.
Integrating mobile-based solutions into your business may include strategies such as:
- mobile commerce – giving customers the option to transact via their mobile phone or tablet
- mobile websites – responsive websites that scale down to a mobile phone or tablet’s screen size
- mobile applications – purpose-built mobile applications (apps) to help users complete specific tasks. Applications can be either external (aimed at customers), or internal (i.e. aimed at staff, to help them carry out business more efficiently).
Efficiencies through technology
Using the right digital technology for the right purpose, be it hardware (tablets, computers, smartphones, servers, etc.) or software (e-mail marketing, CRM systems, business management software) can decrease your business overhead by providing your staff with the capability to undertake their work more efficiently and effectively.
For example, you could introduce digital technology that may lead to cost savings if you automate how to:
- manage time sheets and pay
- plan and resource work
- order office supplies and stationery
- manage rosters and leave
- provide real time performance appraisals of your team.
Cloud computing means storing and accessing data and programs over the Internet instead of on your computer’s hard drive. It is one way to increase capacity or add capabilities as you need them without investing in new infrastructure, training new staff, or licensing new software.
Three stages of digital innovation
- Surviving (novice)
A business at this stage would have some digital innovation by using basic and broad digital channels. For example, they might have a website that isn’t updated regularly, and are unable to accept orders via email.
This business would have moderate digital innovation with a website that is used as an e-commerce platform to accept orders. They may be using various pieces of software internally to simplify their processes, or they may be using some cloud-based services for remote workers.
A business at this stage is at the top of the digital innovation game, and constantly striving to better its digital position. They embrace digital solutions across the nine key components of a digital strategy, and invest in technology and digital solutions across every level of the business.
How to mount an ISO image
An ISO image is an archive file of an optical disc, a type of disc image composed of the data contents from every written sector on an optical disc. Here, wikiHow teaches you how to use an ISO file without first burning it to a disc by “mounting” it onto your computer’s CD drive. You can mount an ISO on both Windows and Mac computers.
- Open Start – Click the Windows logo in the bottom-left corner of the screen.
- Open File Explorer – Click the folder icon in the lower-left side of the Start window.
- Find the ISO – Click the folder in which your ISO is stored (e.g., Downloads) on the left side of the File Explorer, then open any additional folders in the main window until you arrive at your ISO file
- Select the ISO -Click the ISO file to select it.
- Click the Manage tab – You will find this option in the upper-left side of the window. A toolbar will appear below it.
- Click Mount – It is in the “Manage” section of the toolbar. Doing so will mount your ISO file onto your computer’s CD drive.
Click This PC – This folder is on the left side of the File Explorer, though you may need to scroll up or down on the left-hand column to see it.
- Open your mounted ISO- Double-click your ISO’s name below the “Devices and drives” heading in This
- It will resemble a CD on a drive.
- Open Finder. Click the blue, face-like app in your Mac’s dock.
- Find the ISO. Click the folder in which your ISO is stored (e.g., Downloads) on the left side of the Finder, then open any additional folders in the main window until you arrive at your ISO file
- Double-click the ISO. This will immediately mount the ISO to your Mac.
- Click the ISO’s name. In the left-hand column of the Finder, you should see your ISO’s name appear below the “Devices” heading; click it here to open the ISO. •You can also double-click the ISO icon that appears on your Mac’s desktop after mounting.